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Watch the video above to see techniques for lettering.
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COMPOSITION:
Composition refers to how elements are of an artwork are organized on a page. In art, the composition of a work of art often has more impact on a viewer than what is included in the picture. Something be drawn beautifully can be lost on a viewer if it is placed in a composition that is not strong. Composition is sometimes viewed as the most important aspect of good design COMPOSITION STRATEGIES: Alignment: Lining up text or visuals on the same line. Text and images can also be aligned to the middle, the left, or the right side of a margin. Repetition: Repeated lines, shapes or colors which create patterns and consistency Hierarchy: Directing the viewer where to look first, second and third by using varying degrees of contrast, or emphasis. Rule of Thirds: Dividing up the page into three equal parts across, three equal parts down, and putting the most important thing in your picture where these lines meet. Balanced Framing/Bordering: Creating a negative space border around the work with equal width on the top and sides, and slightly more width at the bottom. Strong use of positive and negative space: Bringing attention to both positive and negative space, and making both an interesting shape. Also FILLING THE PAGE: avoiding large areas of uninterrupted space. Proximity: Grouping things together in a visual group that are meant to be understood as a group; seperating things meant to be understood separately. |
PRINCIPLES OF DESIGN:
PATTERN, BALANCE, CONTRAST, EMPHASIS A PATTERN is made up of repeated lines, shapes and colors, sometimes with even spacing in between to create pleasing positive and negative space. There are many ways to achieve BALANCE in an artwork. Balance is acheived when visual weight is spread evenly around an artwork.A picture can have symmetrical balance, because (nearly) half of the picture is arranged in a way that mirrors the opposite half. A picture can also have asymmetrical balance, where the visual weight is equal but each side looks different. EMPHASIS, or a focal point, is a place of interest where the artist directs your eye. A design can be arranged on a grid in lines that are parallel or perpendicular. This creates a sense of alignment. The grid of lines can help lead the eye the focal point, which means it also acts as a leading line. CONTRAST is achieved when something stands out against something else, usually by being the opposite. For example, contrast shows up in dark against light, bright against dull. |